How to prepare for exhibition?
GITEX Technology Week starts next week. And we have some tips, what you need to know about preparation for exhibition. Preparation is one of the most important part of successful show. Usually in company is a special person, who manage all process of exhibition from the start till the end. Generally, preparation starts for a half year of event. Firstly, you need to define your goals. What do you expect from this exhibition? What do you want to reach? Good goals should be measurable, realistic and time-related. After that, think about workplace. Stand have to be bright, but simple. In addition, it should be spacious. Visitors should feel freely when they are on stand. Also, think about special workplace, where you can quietly talk with potential client or even sing some documents. Prepare materials for stand. Place in showcases samples of your products. Print brochures about company and a lot of business cards. Maybe you will need a zone, where people can test you...